Snowpeople
Tim Hortons
Canada is known for being a snow-filled winter wonderland. But it’s not as known for diversity and inclusion. In this landscape, Tim Hortons, the brand that embodies what it means to be Canadian, decided to turn a traditional holiday icon into an icon for diversity and inclusion.
Role
Creative Direction
Art Direction
Credits
Anselmo Ramos | Creative Chairman, Founder
Juan Javier Peña Plaza | Executive Creative Director, North America, Partner
Ricardo Casal | Executive Creative Director, North America, Partner
Monique Beauchamp Estrella | Account Director
Renata Neumann | Head of Production
Alina Prussky | Senior Producer
Dino Demopoulos | Chief Strategy Officer
Matthew Kenney | Creative Director
Frederick Nduna | Creative Director
Brynna Aylward | Creative Director
Goh Iromoto | Director