Spirit of Speed

Porsche

Drivers racing in the Porsche Ultra 94 GT3 Cup Challenge by Yokohama leave a lot of blood, sweat and tears on the track. They also leave behind a lot of rubber. So when Porsche asked us to create a new trophy to be awarded to the driver and team that showed the best team spirit, we thought it'd be fitting to use the left over rubber and worn out tires off each Porsche 911 GT3 car to build it. But because my partner and I had no idea how, we got local multimedia artist and sculptor KWEST to do it.

Over six race weekends, we collected tires and rubber. At the same time, we developed teaser videos and content for fans on Twitter to let them know what Porsche was up to leading up to final race day where the trophy was finally unveiled.