Timbiebs
Tim Hortons
With a downturn in QSR business due to COVID, Tim Hortons needed to reconnect with younger audiences to drive positive brand sentiment and increase sales. We partnered up with Canadian icon and Tims lover Justin Bieber to co-create the most memorable new product in recent Canadian history - Timbiebs. Timbiebs took Canada by storm. Our collab got covered by news broadcasts and articles from the likes of Hypebeast, The New York Times, Billboard, Fast Company, and Buzzfeed. It even inspired other Canadian icons to publicly ask for collabs of their own.
“Justin Bieber Boost Tim Hortons Sales, CEO Calls Himself a ‘Belieber”
Role
Creative Direction
Design Direction
Credits
Anselmo Ramos | Creative Chairman, Founder
Juan Javier Peña Plaza | Executive Creative Director, North America, Partner
Ricardo Casal | Executive Creative Director, North America, Partner
Laura Cavalcanti | Account Supervisor
Athena Kouverianos | Director of Production
Kelly Mark | Senior Producer
Dino Demopoulos | Chief Strategy Officer
Brynna Aylward | Executive Creative Director
Matthew Kenney | Creative Director
Frederick Nduna | Creative Director
Colin Tilley | Director
Sophia Kossoski | Art Director
Laura de Santis | Writer
Chris Vena | Copywriter
Daniel Zhang | Art Director
Monica Herrera | Designer