We Make Voting Easy

Elections Ontario

With only the average of 40% of Ontarioans voting every provincial election, we uncovered that many people don't vote because they think it's hard or inconvenient. And many other reasons. So we created a campaign that took their excuses and turned them into URLs. When you visit the URL it would take you to a part of our website that would help you overcome the reason you can’t vote. IN tandem we rebranded the program that redefined the voting process. The work won a Gold for Corporate Design at the 2012 One Show.